But for a product-in this case an online game-whose sole audience is intended to be girls, you would think they might try a little harder. Furthermore, Disney has made a whole marketplace of media products featuring dead or suffering mothers paired with helpless women who need a man to save them: Snow White, Cinderella, Beauty and the Beast, Little Mermaid…the list goes on and on. Disney has evidenced its lack of sensitivity before in its Habit Heroes display at Disney World. And for a game marketed to girls who are just beginning to struggle with self-esteem and figuring out where they fit in the world, this game is about as bad as it gets in terms of negative female stereotypes. Brought to you by your (primarily male) friends at the Walt Disney Company’s online game division, Playdom, City Girl appears to be targeted to the middle school crowd. So when you see a game like City Girl, it is really easy to get annoyed. In the current world, much dwelling occurs online. Women, as girls, must be taught that they really can do anything they wish and have the breadth of their opportunity reinforced in the popular media and other places they dwell. Educating that next generation of women to seek the roles previously unavailable to them is a process that starts early in life. For that to work, however-to actually result in more female CEOs and investment partners–there has to be a rich pool of women willing to try in the face of very poor odds. There is a robust and active network among the few females in my field and these women regularly focus on engendering greater female participation at all levels. Of the hundreds of CEOs I meet each year, I would estimate that, at most, 5% are women.
I live in a world where only about 1 in 10 of my peers are women and where, in an average week, there are no other women in the meetings I attend I currently sit on three Boards of Directors and not another woman is in sight at any of them. Sorry boys, but I am woman and I feel the need to roar. For me that was last week when I heard about a new Disney online game called City Girl. Seriously? Give a girl a break.īut every once in a while one sees something that she just can’t ignore. and their female counterparts earn about 90% of what the men do. Men comprise about 9.6% of nurses in the U.S. I even kept my keyboard shut when I saw recently released US Census data reporting that even in the traditionally female role of nursing, the few men that join the field significantly out-earn the women.
I mean seriously, how many times can you write about how the number of women at the JP Morgan Healthcare Conference approximates the number of women in the starting line-up of SF Giants baseball team? So I’ve stuck to healthcare and investing topics and let others fight the good XX fight for a while (props to the women at XX in Health, Springboard and Astia, by the way). It’s been a while since I got up on my feminist high horse. “Hot Child in the City, Running Wild Looking Pretty”– Nick Gilder
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