The idea is to answer the visitors’ questions, satiating their curiosity. From hand-drawn illustrations to videos, you can tell a story through multiple methods and set the tone for the interaction.
FITNESS HERO IMAGE DOWNLOAD
Seamless navigation – Want visitors to navigate to a specific page? How about leading them to download a whitepaper or case study? A hero banner acts as a great navigation tool in all these situations by diverting the visitors’ focus to the call-to-action (CTA) button.Įmotional appeal – Hero images are a proven way to tug at the emotions of the users. In a fraction of seconds, they can pick up what the site or the brand is about at a quick glance. The website visitors can’t miss the hero header and the accompanying information. Speaking a thousand words – Visuals convey information faster than words. Lend a personal touch – The personal touch in the hero images instantaneously build credibility for a brand, making users take the desired call to action or helping them understand the value proposition early on. The latter gives more incentive to visitors for carrying on with the journey than strings of text. Think of a large paragraph with a donation appeal button versus a hero image with an appealing image conveying the donation’s story.
The way you engage your users and build a seamless customer journey, depends on appealing visuals, great content, and compelling CTAs.Ī combination of all these can be present in a single hero banner, which also help in decreasing bounce rates by piquing the user interest, capturing the effectiveness of the product or the service offered, and expressing the main messaging in a compact but impactful frame. Hero Images and Conversion Rate OptimizationĪ poor first impression will inadvertently push back conversion rates on any website.Ĭonversion Rate Optimization (CRO) is entirely centered on the user experience. Coupled with relevant content, these personal, well-crafted images make an infallible impression on them, thereby increasing the conversion rates. Nowadays, the hero image or header is not restricted to images and text overlays.ĭesigners also experiment with carousel, video, animations, illustrations, and endless other options to entice the visitors. One of the ways to captivate your audience and hook them instantly is via a Hero Image or a Hero Banner.Īlso known as the hero shot, hero header, and hero banner, a hero image is an oversized banner image at the top of the website.Ĭovering the complete width of the screen and located just below the navigation bar, this visual element has three mainstays – above the fold placement, high-resolution graphic, and a conversion goal. That’s how the human brain is wired – to take in visual information rapidly. Interestingly, when content on a website includes engaging images, it ends up getting 94% more views. It takes only 50 milliseconds for any user to form an opinion about a website, making it crucial to grab their attention from the word go.
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